“As the exclusive media partner to Botswana’s Sir Seretse Khama International Airport, Alliance Media Botswana has seen a consistent interest in airport advertising.” Airport advertising is considered the most prestigious Out Of Home advertising due to the concentration of the high LSM audience. Travellers are known to be excited and alert which make them very receptive to their surroundings.
Dwell times at airports are also longer when taking into account the check in times, connecting flights and delays. Installing eye catching and relevant messaging is a perfect way to engage with these travellers that often wonder the same spots or spend time waiting in queues.
According to CAPA Centre for Aviation, after doing much research and trying to understand airport advertising they say,” The basic psychology thinking in the advertising business is that the mindset of trying something new is what vacations deliver, and the vacation begins at the airport.”
People have an expectation when travelling to experience new cultures, people and food. Starting of their journey at Airports with a different relaxed mindset, will allow them to be receptive to new products/services they may have not previously considered.
Book your Airport Advertising with us today, either in Botswana or in 22 other African countries. firstname.lastname@example.org or +267 317 0090